Nancy Twine's path, from her impactful tenure in commodity sales and trading at Goldman Sachs to her innovative ventures in the beauty industry, is defined by a steadfast philosophy: "Just figure it out." This principle has guided her through significant career shifts and the establishment of two pioneering beauty brands. Her latest endeavor, Soulstice, launches as she embraces a new chapter of motherhood, demonstrating her unique ability to balance ambitious professional goals with profound personal milestones.
Twine initially transitioned from the world of finance to create Briogeo, a brand that disrupted the hair care market with its focus on clean, high-performance, and naturally derived products. Inspired by homemade formulas developed with her chemist-physician mother, Briogeo carved out a niche as the first clean hair-care brand to be featured at Sephora. A decade later, after successfully leading Briogeo and selling it to the Wella Company, Twine channeled her entrepreneurial spirit into supporting other women. She self-funded the $1 million Dream Makers Founder Grant, providing crucial early-stage capital to underrepresented female founders, showcasing her dedication to mentorship and empowering the next generation of business leaders. This commitment to fostering growth and innovation in others is as central to her identity as her passion for hair care.
Her current chapter sees the simultaneous arrival of a new family member and a new brand. Soulstice, Twine's latest hair-care line, is designed to deliver clinical performance and sophisticated formulations at an accessible price point, embodying her belief in inclusive beauty solutions. The five-piece collection caters to all hair types and textures, featuring the patent-pending VitaMega Complex to ensure optimal hair hydration. This launch, undertaken amidst the excitement of impending motherhood, reflects her unwavering drive and resilience. When asked how she manages it all, Twine simply refers back to her guiding principle: "I just go figure it out."
Twine's personal experiences have deeply influenced her professional vision. The loss of her parents in her twenties and early thirties instilled in her a profound appreciation for life's preciousness, shaping her approach to seizing opportunities without delay. This perspective fuels her pursuit of new ventures and her commitment to living authentically. While confident that Soulstice will meet the high expectations set by Briogeo's success, becoming a mother has redefined her sense of achievement. Her focus has shifted to internal satisfaction and striving for her best within her circumstances, a personal evolution she finds profoundly fulfilling.
Her beauty philosophy remains rooted in simplicity and efficacy. Each morning begins with a 6:15 a.m. wake-up, followed by a 7 a.m. gym session with a trainer, highlighting her commitment to a consistent wellness routine. After a nutritious breakfast, she dedicates her time to her team, emphasizing clear communication and strong support. This structured yet mindful approach allows her to navigate the demands of entrepreneurship and personal life with grace.
As Twine embraces this period of significant transition, she eagerly anticipates the future, both for Soulstice and for her daughter. She looks forward to reconnecting with people, a key aspect of activating what she calls her "superpower." Her daily routines, from hair and body care to minimalist makeup and grounding wellness practices, are meticulously designed to prepare her mind, body, and soul for the day ahead.
Humidity-Proof Hair
To combat Miami's humidity and maintain her sleek, color-treated bob, Twine relies on a robust hair care regimen. She begins with Soulstice's Moisture Muse shampoo, followed by either its corresponding conditioner or the Restorative Mask for enhanced softness and shine. Before blow-drying with a Shark round brush, she applies the Soulstice Base Layer Smoothing Cream for frizz control and heat protection. The Shark brush's effective grip allows her to achieve a smooth, shiny blowout in just 12 minutes.
Glistening Body Care
During her pregnancy, Twine adopted a more disciplined body care routine. What was once a casual application of lotion or oil has evolved into a deliberate, head-to-toe ritual. She uses Nécessaire's nourishing body wash to cleanse her skin, followed by a trio of Osea products, including their body balm and Undaria Algae Body Oil. This comprehensive routine has significantly improved her skin's hydration, softness, and smoothness, and she believes it has also helped prevent stretch marks.
Keep Skin Simple
Twine's skin-care philosophy prioritizes simplicity, focusing on moisture, skin longevity, and sun protection. Despite spending most of her day indoors, she consistently applies sunscreen, considering it a crucial habit for maintaining healthy skin and minimizing the need for extensive additional treatments.
Minimalist Makeup
Her makeup routine mirrors her skin-care approach: minimalist and effective. After toning her skin, she uses Sarah Creal's tinted SPF and, if needed, her crease-proof concealer for spot coverage. She adds definition with Victoria Beckham Beauty's contour stick. Lips are her favorite feature, and she's devoted to Eadem's Le Chouchou lip balm, praising its effectiveness in a rosy mauve hue.
Grounding Wellness Practices
Nancy Twine excels at maintaining inner calm amidst a bustling life. Her wellness practices include weekly acupuncture, foot reflexology for improved sleep, and occasional meditation retreats. After a long workday, she unwinds with a phone-free walk to de-stress and transition into more relaxed moments. Before bed, she takes supplements and hydrates, ensuring a restful night's sleep on a satin pillowcase.
