In the vibrant atmosphere of New York Fashion Week, Chopard has launched its latest Happy Diamonds campaign, featuring renowned supermodels Bella Hadid and Liu Wen. This new visual presentation, including both striking images and a captivating video directed by Greg Williams and Manu Cossu, commemorates five decades of the iconic Happy Diamonds collection, known for its distinctive floating diamonds within elegant settings like bracelets, necklaces, and earrings.
Hadid and Wen showcase fresh designs that delve into Chopard's heritage, reintroducing classic pieces such as the "Happy Sport The First" watch, which incorporates the signature dancing diamonds within its dial, and Happy Diamonds pendant necklaces adorned with three diamonds set in luxurious 18-karat white, rose, or yellow gold. Chopard is also hosting a celebratory event during Fashion Week for the supermodels. Ahead of the festivities, Bella Hadid shared her personal jewelry collection favorites, her upcoming fall fashion choices, and her career ambitions, hinting at future business ventures.
Bella Hadid expressed her deep connection to Chopard, describing her long-standing collaboration with the brand as feeling like "home." She highlighted her special bond with Caroline Scheufele, praising her creative vision and unwavering support throughout her career. Hadid recounted the positive energy on the campaign set, attributing it to the dedicated team, including photographer Greg Williams and movement coach Stephen Galloway, whose choreographic guidance made her feel like a dancer. She revealed a personal nostalgia for Happy Diamonds, tracing back to a Chopard necklace her father gave her mother, fostering cherished childhood memories. Hadid also shared her passion for collecting raw gold, Egyptian coin bags, concho belts, and rubies. Looking ahead, she anticipates embracing layered fall fashion with sweaters, lace, brown tones, a touch of red, and a potential return to Doc Martens for a soft grunge aesthetic. Beyond modeling, Hadid is focusing on her company, Orabella, and plans to launch more businesses, aiming for a more grounded personal life while pursuing her entrepreneurial dreams.
Bella Hadid's journey with Chopard is a testament to the power of authentic collaboration and personal connection. Her story exemplifies how creative partnerships, when built on mutual respect and shared passion, can transcend mere professional endeavors to become deeply meaningful. Her dedication to her craft, evolving style, and entrepreneurial spirit serve as an inspiring example of how embracing one's unique vision and pursuing passions with integrity can lead to a fulfilling and impactful career.
