The Italian Embassy in London, in partnership with Istituto Marangoni, has launched a new visual identity for Casa Italia, its unified headquarters in the UK. This initiative, driven by a student design competition, culminated in a distinctive logo and brand concept that beautifully intertwines Italian and British architectural elements. The new branding aims to symbolize a robust cultural and industrial connection, reinforcing Italy's presence in the diplomatic heart of London, and will be integrated across all Casa Italia's operations and communications.
Casa Italia Unveils Symbolic New Brand Identity in London
In a significant cultural and diplomatic stride, the Italian Embassy in London has revealed a captivating new brand identity for Casa Italia, its consolidated hub for Italian governmental and cultural entities. This rebranding project, a collaboration with the prestigious Istituto Marangoni, saw visual design student Jamilya Orak emerge as the winning designer of a competitive student brief. Orak’s innovative design masterfully incorporates two intertwining keys, symbolizing a profound bridge between the rich heritage of Italy and the United Kingdom. This visual metaphor draws inspiration from the grandeur of ancient Roman aqueducts and the iconic design language of the London Underground, illustrating a seamless fusion of historical architectural marvels and modern industrial innovation. The new identity has been meticulously implemented across Casa Italia’s headquarters, stationery, business cards, and letterheads, available in various color schemes to support its future endeavors. Italian Ambassador Inigo Lambertini lauded the new logo, emphasizing its role as a clear and intelligent representation of the enduring relationship between the two nations, founded on mutual trust, vibrant cultural exchange, and openness. He highlighted that the design reflects a contemporary Italy that champions dialogue, creativity, and collaborative spirit, all while honoring the deep-seated connections that bind Italy and the UK.
This initiative underscores the power of creative collaboration in fostering international relations and cultural understanding. The thoughtful design not only visually unites two distinct cultures but also lays a foundation for future dialogues and partnerships, demonstrating how art and design can serve as powerful tools in diplomacy and national representation.