Gucci recently hosted a lavish garden soiree in East Hampton, marking the debut of their latest GG Monogram collection. This exclusive event, held at the Maidstone Hotel, drew a distinguished crowd from the worlds of fashion and entertainment, including campaign star Emily Ratajkowski, alongside Sarah Pidgeon, Havana Rose Liu, and Molly Sims. Guests were treated to an enchanting evening that seamlessly blended high fashion with relaxed Hamptons charm. The night commenced with a refined cocktail reception at dusk, leading into an exquisite al fresco dinner, all set against a backdrop of lush gardens, embodying the essence of a perfect summer celebration.
The event not only showcased Gucci's iconic monogram but also highlighted the newly introduced Giglio handbag, a key piece from their Cruise 2026 collection. The evening's festivities were thoughtfully curated, from the gourmet menu featuring lobster rolls and limoncello spritzes to a unique dessert experience provided by Jon & Vinny's, offering bespoke soft-serve ice cream. The gathering emphasized casual elegance, fostering an atmosphere of genuine enjoyment and conversation, reinforcing Gucci's position at the intersection of luxury and modern lifestyle.
A Star-Studded Celebration of Style
The recent Gucci garden dinner in East Hampton was a glittering affair, drawing a constellation of celebrities, fashion icons, and industry insiders to commemorate the launch of the brand's GG Monogram campaign. Headlined by model and actress Emily Ratajkowski, the face of the new campaign, the event at The Maidstone Hotel provided a vibrant setting for guests to mingle and celebrate Gucci's latest endeavors. The atmosphere was one of sophisticated conviviality, as attendees enjoyed a golden hour cocktail reception before moving to an outdoor feast, perfectly aligning with the Hamptons' upscale yet relaxed summer vibe. This gathering underscored Gucci's adeptness at creating memorable luxury experiences that resonate deeply with its discerning audience.
Attendees, including prominent figures such as Sarah Pidgeon, Havana Rose Liu, Molly Sims, and Derek Blasberg, were immersed in an evening that artfully blended fashion, gastronomy, and social interaction. Emily Ratajkowski shared her enthusiasm for the new era of Gucci and the campaign, which beautifully captures her journey from the allure of Cannes to the tranquility of the coast, all unified by the distinctive GG Monogram. The spotlight of the campaign was undoubtedly the fresh Giglio handbag, first unveiled at the Cruise 2026 show in Florence. The dinner itself was a culinary delight, featuring lemon and dill branzino or morel mushroom gnocchi, accompanied by a fresh market salad served family-style, reflecting a sense of shared luxury. The attention to detail extended to the floral arrangements of irises adorning each table and the charming Gucci-embossed paper bouquets given to guests as they departed. Conversations flowed freely, complemented by an open bar and a unique dessert offering from Jon & Vinny’s, who served their celebrated soft-serve cones, including Eureka Lemon and Tahitian Vanilla swirls, a treat even Ratajkowski indulged in. The event was a testament to Gucci's innovative approach to branding and its ability to host an unforgettable summer night, devoid of formal speeches, focusing instead on pure enjoyment and connection.
The Essence of Luxury: Campaign and Culinary Delights
At the core of Gucci's East Hampton event was the debut of its new GG Monogram campaign, featuring Emily Ratajkowski. This campaign is a visual journey showcasing the versatility and timeless appeal of the monogram, bridging the gap between high-glamour settings and more relaxed, everyday luxury. The central piece, the newly unveiled Giglio handbag, signifies Gucci's ongoing commitment to innovation while honoring its rich heritage. The brand's decision to launch this campaign with such an intimate and elegant dinner highlights its strategy of creating immersive experiences that allow guests to personally connect with the brand's narrative and product offerings, fostering a sense of exclusivity and appreciation.
The culinary experience at the Maidstone Hotel was meticulously crafted to complement the evening's sophisticated ambiance. From delectable mini lobster rolls and refreshing Limoncello Spritzes served during the cocktail hour, to the main courses of exquisitely prepared branzino or mushroom gnocchi, every detail was designed to delight. The family-style service encouraged interaction among guests, making the dinner feel like a grand, yet intimate, gathering of friends. A unique highlight was the presence of Jon & Vinny’s, who brought their renowned soft-serve ice cream to East Hampton for the first time, offering limited-edition flavors that added a playful, memorable touch to the sophisticated affair. This delightful dessert became an instant hit, with Emily Ratajkowski herself visiting the Gucci boutique to savor the special treat. The entire evening, characterized by its seamless blend of opulence, fine dining, and a convivial atmosphere, served as a powerful declaration of Gucci’s enduring influence and its vision for the future of luxury fashion, emphasizing celebration over formality.