Stephanie Gottlieb, a prominent name in fine jewelry, is making a significant strategic shift by entering the wholesale market. For the first time in 13 years, her brand, known for its direct-to-consumer approach, is collaborating with Sofer Jewelry, a division of Beny Sofer, Inc., to launch an exclusive collection of lab-grown diamonds. This new venture aims to broaden the brand's reach and offer independent jewelers a unique range of pieces.
Stephanie Gottlieb’s Strategic Leap into Wholesale with Sofer Jewelry Collaboration
NEW YORK, NY — Stephanie Gottlieb, celebrated for her distinctive fine jewelry creations and innovative design philosophy, is expanding her brand’s presence by venturing into wholesale distribution. After more than a decade of cultivating a robust direct-to-consumer business, Gottlieb has forged an exclusive alliance with Sofer Jewelry, a respected entity within Beny Sofer, Inc., to introduce a captivating new line of lab-grown diamond jewelry.
The inaugural “Stephanie Gottlieb x Sofer Jewelry” collection features an impressive array of 85 unique styles. These designs span from essential, elegant diamond pieces suitable for daily wear to lavish, high-impact creations exceeding 40 carats in total weight. The collection is specifically tailored to independent jewelers across the United States and internationally, offering them access to Gottlieb’s signature aesthetic: bold designs, unexpected material combinations, and a fresh perspective that challenges conventional jewelry norms. Sofer Jewelry will serve as the sole wholesale distributor for this collection, with orders commencing in anticipation of the upcoming holiday season.
This partnership signifies a pivotal moment for Stephanie Gottlieb’s brand, marking its expansion beyond its established direct-to-consumer channels. It provides independent jewelers with an exclusive collection crafted expressly for the wholesale market, leveraging Gottlieb’s unique design vision and extensive consumer following. Concurrently, it draws upon Sofer Jewelry’s profound expertise in diamonds, advanced manufacturing capabilities, and strong relationships within the independent retail sector.
Gottlieb expressed her enthusiasm for this new chapter, stating, “Over the past 13 years, I’ve developed a very distinct viewpoint on how women engage with, wear, and style fine jewelry. I’m thrilled by the prospect of sharing this perspective with an entirely new audience through independent jewelers. Wholesale provides an invaluable opportunity to connect with customers in their preferred shopping environments and to introduce the ‘world of SG’ in ways we haven’t explored before.”
Gottlieb’s initial foray into lab-grown diamonds occurred in July 2026, when she released two capsule collections for her direct-to-consumer brand. She viewed lab-grown diamonds as an avenue to amplify scale, experiment with innovative designs, and craft expressive diamond jewelry intended for frequent enjoyment.
“Natural diamonds will always hold a cherished place in my work, particularly for bridal pieces, milestone celebrations, and heirlooms meant to last a lifetime,” Gottlieb clarified. “However, lab-grown diamonds empower me to approach design differently. We can create larger, more elaborate pieces, explore diverse shapes and combinations, and focus on jewelry that truly embodies fashion, self-expression, and the joy of diamonds.”
This guiding principle is vividly apparent throughout the new collection. Rather than merely offering more affordable replicas of traditional natural-diamond jewelry, Gottlieb strategically employs lab-grown diamonds as a versatile design medium. This allows for daring proportions and the creation of impactful pieces that prioritize individuality and personal flair.
The collaboration also brings Gottlieb’s career full circle. She began her professional journey at Sofer Jewelry, where she gained foundational knowledge of the diamond business. Sofer Jewelry has remained a steadfast partner to Stephanie Gottlieb for over a decade.
“Starting my career at Sofer makes this collaboration deeply personal,” Gottlieb reflected. “It’s where I acquired so much of my understanding of diamonds and the jewelry industry. To return after 13 years of building my own brand, with a fresh perspective, and to collaboratively create something for this next phase feels incredibly gratifying.”
For Sofer Jewelry, this collection represents its first branded fashion line utilizing lab-grown diamonds. It seamlessly integrates Gottlieb’s design prowess and brand platform with Sofer’s extensive experience in diamond sourcing, manufacturing, and wholesale distribution.
Amit Sofer, President of Sofer Jewelry, remarked, “Witnessing Stephanie’s brand grow over the years has been truly inspiring. Partnering on this launch was a genuine meeting of creative minds. Consistently sourcing high-quality, top-graded diamonds requires strong wholesale relationships, and we were delighted to leverage ours for this collection. It offers our retail partners something novel and exclusive to present to their clientele this holiday season and beyond.”
The Stephanie Gottlieb x Sofer Jewelry collection is structured around three distinct design themes:
Undecided Prong: This playful theme offers a solution to the challenge of selecting a single diamond shape. Each design artfully combines two complementary shapes, such as a round and a heart, set in elegant claw-prongs. This approach introduces an unexpected twist to classic diamond silhouettes. The styles within this collection include tennis necklaces and bracelets, single studs, a hinged bangle, and a bold statement ring.
Fancy Bezel: This collection celebrates the allure of fancy-shaped diamonds, featuring emeralds, pears, hearts, ovals, and rounds meticulously framed in sleek gold bezels. It reinterprets one of jewelry’s most enduring settings with a clean, contemporary sensibility. Offerings include flexible bangles, versatile charms, huggie earrings, and single studs.
Perfectly Imperfect: Rooted in the philosophy that exceptional jewelry need not adhere to perfect symmetry, this theme embraces asymmetry. It pairs round and heart-shaped diamonds in unconventional combinations, achieving harmony through contrast and encouraging wearers to express their individual style over traditional jewelry dictates. This line includes bezel-set tennis necklaces and bracelets, studs, drop earrings, bypass rings, and ear climbers.
The Stephanie Gottlieb x Sofer Jewelry collection is available in 14k yellow and white gold, encompassing 85 styles ranging from 0.25 to over 40 carats in total weight. Suggested retail prices vary from $790 to upwards of $30,000, ensuring an assortment that caters to both everyday diamond jewelry needs and impactful statement pieces. Additional designs and thematic collections are slated for release throughout 2027.
Retailers can exclusively access this collection through Sofer Jewelry. For look books, line sheets, buying appointments, or to place orders, interested parties can contact Leigh Thomas via email or phone at 212.575.0213, or visit soferjewelry.com.
This collaboration between Stephanie Gottlieb and Sofer Jewelry represents a forward-thinking fusion of creative design and established industry expertise. It not only broadens Gottlieb’s brand footprint but also provides independent jewelers with a compelling new collection of lab-grown diamond pieces that prioritize modern aesthetics and personal expression. This venture underscores the evolving landscape of the fine jewelry market, where innovation and strategic partnerships are key to reaching new audiences and responding to changing consumer preferences. For consumers, it means more accessible and fashion-forward diamond options, while for retailers, it opens up new avenues for sales and customer engagement, particularly during crucial shopping periods like the holiday season.
